In today’s ultra-competitive world, online communities are fast becoming the preferred channel for organizations who seek unparalleled customer loyalty and engagement. Building online communities is much more than marketing, branding or product recognition. If it’s not personal your wasting your time, money and head-space.
Business blogging makes an effective search engine optimization strategy for generating traffic. Combined with a complimenting social media strategy, blogs talk directly to your customers and prospects without editorial filters. Blogs also are the cornerstone of social media – meaning they are the perfect hub for social media campaigns. Problem is, blogs take a lot of time to write, edit and promote.